Pirate Ship / Independent spec campaign

Ship Like
a Pirate.

A little attitude.
A simpler way to ship.

PROJECT TYPE

Self-Initiated
Spec Campaign

MY CONTRIBUTION

Concept Development
& Campaign Design

DELIVERABLES

Three Ad Concepts &
Video Storyboard

THE IDEA

Big personality.
Small-business shipping.

Shipping is part of running a business. It shouldn’t be the hard part. This self-initiated campaign explores how Pirate Ship’s irreverent personality can make a practical benefit feel memorable: simpler shipping for small businesses.

1THE CAMPAIGN PLATFORM

Ship Like a Pirate

An approachable small-business owner brings the idea down to earth. Bold type, pirate personality, and a direct benefit turn “Ship Like a Pirate” into a platform that can carry the whole campaign.

THE CREATIVE MOVE
Make the customer the hero. Build the visual system around confidence and simplicity

2 THE HUMOR

Why Is Rodger
So Jolly?

A familiar pirate phrase becomes a reason to look closer. The shipping label connects the joke to the product, while clear benefit messaging gives the humor a job to do.

THE CREATIVE MOVE
Use wordplay to earn attention. Let the shipping label deliver the value proposition.

3THE HUMAN TRUTH

Business Can Be
Rough Seas

Small-business life can be unpredictable. A mailbox in a storm turns that feeling into a striking visual metaphor, positioning simple shipping as one less thing to worry about.

THE CREATIVE MOVE
Expand the campaign’s emotional range while keeping the same promise and visual language.

4 THE VIDEO CONSCEPT

Launch Day

A familiar pirate phrase becomes a reason to look closer. The shipping label connects the joke to the product, while clear benefit messaging gives the humor a job to do.

THE CREATIVE MOVE
A founder launches a website. The orders arrive. Then comes the shipping question. This 15-second concept moves from excitement to concern to a playful Pirate Ship reveal, with a pirate-hat gag that brings the campaign idea to life.

Ship Like A Pirate - Storyboard

THE THROUGHLINE

Three ways in.
One campaign idea.

Brand attitude, humor, and a relatable challenge create different entry points into the same promise. Shared typography, color, benefit icons, and calls to action keep every execution recognizably part of the same campaign.